In our Product and Brand Management program at University of North Carolina, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, creativity, and critical thinking abilities required to excel in the ever-evolving field of brand management.
Introduction to Business provides an overview of business principles and practices. Students study business operations, management, and the fundamentals of the business world, preparing them for careers in business and entrepreneurship.
This course covers the essentials of marketing. Students learn about marketing strategies, consumer behavior, and marketing concepts, preparing them for careers in marketing and advertising.
Focuses on effective business communication. Students learn about professional communication, writing, and presentation skills essential for success in the business world and effective communication in professional contexts.
Fundamentals of Accounting introduces students to basic accounting principles and practices. Topics include financial reporting, recording transactions, and interpreting financial data, providing a foundational understanding of accounting.
Provides an introduction to finance principles. Students learn about financial management, investment strategies, and financial decision-making in business, equipping them with the knowledge necessary for effective financial management.
Covers management and administration principles in business. Students explore organizational management, leadership, and business administration practices, preparing them for leadership roles in business organizations.
Examines the principles and practices of e-business. Students learn about e-commerce, online marketing, and the impact of technology on business operations, equipping them for roles in e-business and digital entrepreneurship.
Focuses on human resources management in the business world. Students study HR principles, staffing, performance management, and employment law, providing them with the skills to manage human resources effectively in business organizations.
Learn about marketing of high technology products, covering the marketing strategies for technology-based products and services. Analyze technology marketing, product positioning, and market entry for high-tech products.
Study advanced marketing communications, focusing on integrated marketing communication strategies, advertising, and promotional techniques. Analyze communication planning, advertising campaigns, and the role of marketing communication in branding.
Explore strategic brand management, emphasizing the development and management of brand strategies. Analyze brand equity, brand loyalty, and the strategic elements of successful brand management.
Learn about product and brand management, emphasizing the principles of managing products and brand identity in the marketplace. Analyze brand strategies, product management, and the role of branding in marketing.
Discuss qualitative and quantitative research, covering research methods and data analysis techniques in a research context. Analyze research design, data collection, and the application of research in various fields.
Gain an introduction to product and brand management, covering the principles of managing products and brand identity in the marketplace. Analyze brand strategies, product management, and the role of branding in marketing.
| Fees Breakdown | Cost |
|---|---|
| ASSOCIATE TO BACHELOR'S DEGREE (ABA) | $18,480 |
| Medical Insurance | $0.00 |
| Personal Expenses | $0.00 |
| Study Materials | $0.00 |
| Food Cost | $0.00 |
| Total Tuition Fee | $18,480 |
At the University of North Carolina, we champion the synergy of affordability and opportunity. Our unwavering dedication to accessible education ensures that exceptional learning doesn't come with an exorbitant price. We unlock the gates to knowledge, extending students the opportunity to flourish without the heavy weight of overwhelming tuition costs, empowering them for a brighter, more promising future.
Explore UONC’s Eligibility Criteria for Students Worldwide
High School Diploma, GED or equiv. International Education
84-140
1 Year (Self-Paced) Program
14-18
The program traditionally commences by imparting students with a strong grounding in fundamental business disciplines, including but not limited to accounting, marketing, finance, management, and organizational behavior. This comprehensive foundation ensures that students gain a holistic grasp of the inner workings of businesses.
Outside the confines of the lecture hall, the College of Business underscores the paramount importance of fostering professional growth and cultivating influential networks. Our students are provided with a diverse array of avenues, including career fairs, industry conferences, and engaging guest speaker events.
the College of Business, our dedication lies in equipping students for triumph in a world marked by globalized business dynamics. Our programs furnish distinctive avenues for international involvement, encompassing study abroad initiatives, global business competitions, and partnerships with multinational corporations
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