Program Overview

  • Duration

    4 Year (Self-Paced) Program

  • Total Courses

    14-24

  • Total Credit Hours

    144

In our Retail Management program at University of North Carolina, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, skills, and critical thinking abilities required to excel in the dynamic field of retail management.

Introduction to the Humanities offers a broad exploration of human culture and creativity. Students delve into art, literature, philosophy, and music, gaining a deeper appreciation of human expression and the diversity of human cultures.


This course delves into the dynamic relationship between place and culture. Students explore how societies shape and are shaped by their environments, addressing issues of identity, migration, and globalization in a spatial context. Various cultural landscapes and their impacts are analyzed, fostering a deeper understanding of our interconnected world.


English Composition equips students with the essential writing and communication skills necessary for academic and professional success. Topics include writing, research, critical thinking, and effective communication.


Covers college-level algebra, including algebraic concepts, equations, and functions. This course provides a foundation for advanced mathematical studies and mathematical literacy.


Examines the major world religions and their beliefs, practices, and cultural significance. Students gain a broader understanding of religious diversity and its impact on societies and cultures worldwide.


This course provides a comprehensive study of moral principles and ethical decision-making in various contexts. Students engage with ethical theories, ethical dilemmas, and case studies to develop critical thinking and moral reasoning skills. They explore ethical issues in professional, personal, and societal spheres, fostering a sense of responsibility and ethical awareness.


Art Appreciation introduces students to the world of visual arts. Students learn to analyze, appreciate, and critique various forms of visual art, enhancing their artistic literacy and cultural awareness.


Equips students with foundational mathematical concepts necessary for advanced study in calculus and related fields. Topics covered include functions, trigonometry, algebraic manipulation, and graphical analysis. This course is a crucial stepping stone for those pursuing further studies in mathematics or science.


Provides an overview of human biology, covering the structure and function of the human body. Students learn about anatomy, physiology, and the biological foundations of human life, fostering a foundational understanding of human biology.


Offers a panoramic view of global historical developments. It examines key events, figures, and cultural shifts throughout history, providing a context for understanding contemporary global dynamics. This course enables students to grasp the interconnectedness of world civilizations and the roots of the modern world.

Introduction to Business provides an overview of business principles and practices. Students study business operations, management, and the fundamentals of the business world, preparing them for careers in business and entrepreneurship.


This course covers the essentials of marketing. Students learn about marketing strategies, consumer behavior, and marketing concepts, preparing them for careers in marketing and advertising.


Focuses on effective business communication. Students learn about professional communication, writing, and presentation skills essential for success in the business world and effective communication in professional contexts.


Fundamentals of Accounting introduces students to basic accounting principles and practices. Topics include financial reporting, recording transactions, and interpreting financial data, providing a foundational understanding of accounting.


Provides an introduction to finance principles. Students learn about financial management, investment strategies, and financial decision-making in business, equipping them with the knowledge necessary for effective financial management.


Covers management and administration principles in business. Students explore organizational management, leadership, and business administration practices, preparing them for leadership roles in business organizations.


Examines the principles and practices of e-business. Students learn about e-commerce, online marketing, and the impact of technology on business operations, equipping them for roles in e-business and digital entrepreneurship.


Focuses on human resources management in the business world. Students study HR principles, staffing, performance management, and employment law, providing them with the skills to manage human resources effectively in business organizations.

Gain an introduction to retail supply, covering the supply chain management of retail operations, inventory control, and retail logistics. Analyze supply chain strategies, inventory management, and the role of supply chain in retail.


Analyze the marketing of high-technology products, focusing on marketing strategies for technology-driven products and services. Explore innovation, market analysis, and technology adoption in marketing.


Study the principles of finance, focusing on financial principles, financial management, and the role of finance in business operations. Analyze financial analysis, financial decision-making, and financial planning.


Discuss the introduction to retail management, covering the principles of retail operations, store management, and retail business strategy. Analyze retail management practices, store planning, and the management of retail personnel.


Gain an introduction to consumer behavior, covering the study of consumer preferences, buying behavior, and the factors influencing consumer choices. Analyze consumer psychology, consumer research, and marketing to consumer behavior.


Learn about the introduction to retail marketing, emphasizing retail marketing strategies, customer engagement, and marketing techniques in the retail industry. Analyze retail marketing practices, marketing tactics, and consumer-focused marketing.

TUITION

Fees Breakdown Cost
BACHELOR'S DEGREE (BBA) $31,680
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $31,680
WHERE AFFORDABILITY

Meets Opportunity

At the University of North Carolina, we champion the synergy of affordability and opportunity. Our unwavering dedication to accessible education ensures that exceptional learning doesn't come with an exorbitant price. We unlock the gates to knowledge, extending students the opportunity to flourish without the heavy weight of overwhelming tuition costs, empowering them for a brighter, more promising future.

Our Eligibility Criteria

Explore UONC’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

High School Diploma, GED or equiv. International Education

Credit Hours

144

Course Duration

4 Year (Self-Paced) Program

Courses Offered

14-24

Core Business Foundation:

The program traditionally commences by imparting students with a strong grounding in fundamental business disciplines, including but not limited to accounting, marketing, finance, management, and organizational behavior. This comprehensive foundation ensures that students gain a holistic grasp of the inner workings of businesses.

Advancing Professional Growth and Building Valuable Networks

Outside the confines of the lecture hall, the College of Business underscores the paramount importance of fostering professional growth and cultivating influential networks. Our students are provided with a diverse array of avenues, including career fairs, industry conferences, and engaging guest speaker events.

Engaging in International Business Endeavors

the College of Business, our dedication lies in equipping students for triumph in a world marked by globalized business dynamics. Our programs furnish distinctive avenues for international involvement, encompassing study abroad initiatives, global business competitions, and partnerships with multinational corporations

Introduction to the Humanities (B-057)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The Art Of Thinking Critically
     Apollonian Reason, Dionysian Intuition
     Myth
     Literature
  In Section 2 of this course you will cover these topics:
     Art
     Music
     Theater
  In Section 3 of this course you will cover these topics:
     The Musical Stage
     The Cinema
     Television
  In Section 4 of this course you will cover these topics:
     Religion
     Morality
     Happiness
  In Section 5 of this course you will cover these topics:
     Death Attitudes And Life Affirmation
     Controversy
     Freedom

Social and Cultural Geography (AAS-085)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Thinking Geographically “
     Population “
     Migration “
  In Section 2 of this course you will cover these topics:
     Folk And Popular Culture “
     Language “
     Religion “
  In Section 3 of this course you will cover these topics:
     Ethnicity “
     Political Geography “
     Development “
  In Section 4 of this course you will cover these topics:
     Agriculture “
     Industry “
     Services “
  In Section 5 of this course you will cover these topics:
     Urban Patterns “
     Resource Issues “

English Composition (B-158)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Writing To Learn
     Critical Thinking, Reading, And Viewing.
     Preparing
     Composing
     Rewriting
     Structuring Paragraphs
     Formulating Arguments
     The Research Project
     Using The Internet For Research
     Evaluating Electronic And Print Sources
     Using Sources And Avoiding Plagiarism
     Writingthe Research Paper
     Mla Documentation Format
  In Section 2 of this course you will cover these topics:
     Apa Documentation Format
     Cms And Cse Documentation Formats
     Writing In The Disciplines
     Writing In The Humanities
     Writing In The Natural Sciences
     Writing In The Social Sciences
     Design Principles And Graphics
     Designing Print Documents
     Designing Web Documents
     Electronic Communication
     Business Correspondence And Reports
     Oral Presentations Using Powerpoint And Other Tools
  In Section 3 of this course you will cover these topics:
     Essay Exams
     Writing Portfolios
     Sentence Structure
     Pronoun Case
     Nbsp; Verbs
     Subject-Verb Agreement
     Adjectives And Adverbs
     Sentence Fragments
     Comma Splices And Run-On Sentences
     Pronoun Reference
     Misplaced And Dangling Modifiers
     Faulty Shifts
  In Section 4 of this course you will cover these topics:
     Clarity And Conciseness
     Coordination And Subordination
     Parallelism
     Emphasis
     Variety
     Choosing The Right Words
     Language And Power
     Building A Powerful Vocabulary
     Using A Thesaurus And A Dictionary
     Spelling
     End Punctuation
     The Comma
  In Section 5 of this course you will cover these topics:
     The Semicolon
     The Colon
     The Apostrophe
     Question Marks
     Other Punctuation Marks
     Capital Letters And Italics
     Abbreviations And Numbers
     The Hyphen
     Tips On Nouns And Articles
     Tips On Verbs
     Tips On Word Order
     Tips On Vocabulary

College Algebra (B-200)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Review Of The Real Number System
     Linear Equations, Inequalities, And Applications
     Graphs, Linear Equations, And Functions
  In Section 2 of this course you will cover these topics:
     Systems Of Linear Equations
     Exponents, Polynomials, And Polynomial Functions
     Factoring
  In Section 3 of this course you will cover these topics:
     Rational Expressions And Functions
     Roots, Radicals, And Root Functions
     Quadratic Equations And Inequalities
  In Section 4 of this course you will cover these topics:
     Additional Graphs Of Functions And Relations
     Inverse, Exponential, And Logarithmic Functions
     Polynomial And Rational Functions
  In Section 5 of this course you will cover these topics:
     Conic Sections And Systems Of Inequalities
     Further Topics In Algebra

World Religions (B-336)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Understanding Religion
     Indigenous Sacred Ways
     Hinduism
  In Section 2 of this course you will cover these topics:
     The Hindu Way Of Life
     Buddhism
     Jainism And Sikhism
  In Section 3 of this course you will cover these topics:
     Taoism And Confucianism
     Shinto
  In Section 4 of this course you will cover these topics:
     Judaism
     Christianity
  In Section 5 of this course you will cover these topics:
     Islam
     Rituals And Beliefs In Islam

Ethics (AAS-370)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Ethics
     Living In A World Of Values
     The Role Of Feelings On Ethics
     The Role Of Conscience
  In Section 2 of this course you will cover these topics:
     Ethical Relativism: Knowledge Or Opinion
     Consequentialism Or Justice
     Kant And Deontology
     Natural Law Ethics: Saint Thomas Aquinas
  In Section 3 of this course you will cover these topics:
     Virtue Ethics
     The Nature Of Morality
     Reward And Punishment
     The Taking Of Human Life
  In Section 4 of this course you will cover these topics:
     Allowing Someone To Die, Mercy Death, And Mercy Killing
     Abortion
     Lying, Cheating, Breaking Promises, And Stealing
     Morality, Marriage, And Human Sexuality
  In Section 5 of this course you will cover these topics:
     Bioethics—Ethical Issues In Medicine
     Business And Media Ethics
     Environmental Ethics
     Feminist Ethics

Art Appreciation (B-460)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     A World Of Art
     Developing Visual Literacy
     Seeing The Value In Art
     Conceptual And Cultural Foundations Of Art
     Art History
  In Section 2 of this course you will cover these topics:
     Making Art
     The Ancient World
     Lines In Art
     Space And Art
     Light And Colors In Art
  In Section 3 of this course you will cover these topics:
     The Principles Of Design
     Drawing
     Printmaking
     Painting
     Photography And Timebased Media
  In Section 4 of this course you will cover these topics:
     Sculptures In Art
     The Crafts As Fine Art             
     Architecture
     The Aesthetics
  In Section 5 of this course you will cover these topics:
     Interpretation And Appreciation: Abstract Painting
     Interpreting Old, Foreign Art And Photography
     Principles For Interpreting Art
     New Technologies And Art Education

Pre-Calculus (AAS-584)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Equation Of Lines
     Functions And Their Graphs
     Linear And Quadratic Functions
  In Section 2 of this course you will cover these topics:
     Polynomial And Rational Functions
     Exponential And Logarithmic Functions
     Trigonometric Functions
  In Section 3 of this course you will cover these topics:
     Analytic Trigonometry
     Applications Of Trigonometry
     Polar Coordinates; Vectors
  In Section 4 of this course you will cover these topics:
     Analytic Geometry
     Systems Of Equations And Inequalities
     Sequences; Induction; The Binomial Theorem
  In Section 5 of this course you will cover these topics:
     Probability
     A Preview Of Calculus: The Limit, Domain And Derivative

Human Biology (B-825)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Humans And Biology
     Cell Structure And Function- Plasma Membrane
     Cell Structure And Function-Organelles And Cytoskeleton
  In Section 2 of this course you will cover these topics:
     Tissues In Organs
     Organ Systems And Homeostasis
     Cardiovascular System-Blood And Blood Vessels
  In Section 3 of this course you will cover these topics:
     Cardiovascular System-Heart
     Digestive System
     Structures Of The Respiratory System
  In Section 4 of this course you will cover these topics:
     Respiratory System
     Urinary System
     Reproductive Systems
  In Section 5 of this course you will cover these topics:
     Central Nervous Systems
     Peripheral Nervous Systems
     Ecology, The Environment, And Us

World History (AAS-902)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     From Human Prehistory To The Rise Of Agriculture
     Early Civilization
     Nomadic Societies
     Classical Civilization: China
     Classical Civilization: India
     Classical Civilization In The Mediterranean: Persia, Greece, And Rome
     The Classical Period: Directions, Diversities, And Declines By 500 C.E.
  In Section 2 of this course you will cover these topics:
     The Rise Of Islam: Civilization In The Middle East
     India And Southeast Asia Under The Impact Of Islam
     Africa And Islam
     East European Civilization: Byzantium And Russia
     Western Civilization: The Middle Ages
     The Spread Of East Asian Civilization
     Centers Of Civilization In The Americas
  In Section 3 of this course you will cover these topics:
     The Mongol Interlude And The End Of The Postclassical Period
     The West And The World: Discovery, Colonization, And Trade
     Western Civilization Changes Shape In The Early Modern Centuries
     The Rise Of Eastern Europe
     The Ottoman And Mughal Empires
     East Asia: Vital Trends In Politics And Trade
     The First Industrial Revolution: Western Society, 1780-1914
  In Section 4 of this course you will cover these topics:
     World Economy And Western Imperialism: Africa And South Asia
     Settler Societies: The West On Frontiers
     The Development Of Latin American Civilization
     The Middle East And China In The Imperialist Century
     Russia And Japan: Industrialization Outside The West
     World War I And The End Of An Era
     The West In The Twentieth Century
  In Section 5 of this course you will cover these topics:
     Eastern European Civilization
     East Asia And The Twentieth Century
     India And Southeast Asia
     Middle Eastern Civilization In The Twentieth Century
     Latin America In The Twentieth Century
     Sub-Saharan Africa: From Colonies To New Nations
     The Early Twenty-First Century: World History And The Future

Introduction To Business (BA-031)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Business Environment
     Competing In Global Markets
     Demonstrating Ethical Behavior And Social Responsibility
     Entrepreneurship And Starting A Small Business
  In Section 2 of this course you will cover these topics:
     Business Management
     Adapting Organizations To Today’S Markets
     Producing Worldclass Goods And Services
  In Section 3 of this course you will cover these topics:
     Employee Behavior And Motivation
     Leadership And Decision Making
     Human Resource Management And Labor Relations
  In Section 4 of this course you will cover these topics:
     Marketing: Building Customer Relationships
     Pricing, Distributing, And Promoting Products
     Information Technology For Business
  In Section 5 of this course you will cover these topics:
     Understanding Financial Information And Accounting
     Money And Banking
     Financial Management

Marketing Essentials (BA-064)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The 21st Century
     Developing Successful Marketing And Organizational Strategies
     Scanning The Marketing Environment
     Ethical And Social Responsibility In Marketing
  In Section 2 of this course you will cover these topics:
     Understanding Consumer Behavior
     Understanding Organizations As Customers
     Understanding And Reaching Global Consumers And Markets   
     Marketing Research: From Customer Insights To Actions
  In Section 3 of this course you will cover these topics:
     Market Segmentation, Targeting, And Positioning
     Developing New Products And Services
     Managing Successful Products And Brands
     Services Marketing
  In Section 4 of this course you will cover these topics:
     Managing Marketing Channels And Wholesaling
     Retailing
     Integrated Marketing Communications And Direct Marketing
     Advertising And Public Relations
  In Section 5 of this course you will cover these topics:
     Sales Promotion, Personal Selling And Sales Management
     Developing Pricing Strategies And Programs
     The Strategic Marketing Process

Business Communication (BA-226)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Understanding Business Communication In Today’S Workplace
     Mastering Team Skills And Interpersonal Communication
     Planning Business Messages
  In Section 2 of this course you will cover these topics:
     Writing Business Messages
     Completing Business Messages
     Crafting Messages For Electronic Media
  In Section 3 of this course you will cover these topics:
     Writing Routine And Positive Messages
     Writing Negative Messages
     Writing Persuasive Messages
  In Section 4 of this course you will cover these topics:
     Writing And Completing Reports And Proposals
     Preparing And Delivering Presentations
  In Section 5 of this course you will cover these topics:
     Building Careers And Writing Résumés
     Applying And Interviewing For Employment
     The Importance Of Effective Communication In The Workplace

Fundamentals Of Accounting (BA-375)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Accounting Matters
     The Building Blocks Of Accounting
     Financial Statements
     Double Entry System
  In Section 2 of this course you will cover these topics:
     Business Transaction Analysis
     The Trial Balance
     Cash Flows And The Timing Of Transactions
  In Section 3 of this course you will cover these topics:
     Adjusting Entries
     Completing The Accounting Cycle
     Financial Reporting And Analysis
  In Section 4 of this course you will cover these topics:
     Evaluation Of Profitability
     Inventories 
     Accounting For Common Stock Issues
  In Section 5 of this course you will cover these topics:
     Dividends
     Long Term Assets
     Cash, Receivables And Reconciliation

Introduction To Finance (BA-608)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Finance
     The Role Of Financial Markets Financial Intermediaries
     Time Value Of Money
  In Section 2 of this course you will cover these topics:
     Annuities
     Risk And Return
  In Section 3 of this course you will cover these topics:
     Analysis Of Financial Statements
     Financial Ratios
  In Section 4 of this course you will cover these topics:
     Interest Rates And Bond Valuation
     Stock Valuation
  In Section 5 of this course you will cover these topics:
     Capital Budgeting Cash Flows
     Capital Budgeting Techniques

Management & Administration (BA-686)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Management And Its Evolution
     Managing In A Global Environment
     Managing Social Responsibility And Ethics
     Managing Employee Diversity
  In Section 2 of this course you will cover these topics:
     Managing Organizational Culture And Change
     Entrepreneurship
     Strategic Management
  In Section 3 of this course you will cover these topics:
     Managing The Planning Process
     Decision Making
     Managing The Structure And Design Of Organizations
  In Section 4 of this course you will cover these topics:
     Human Resource Management
     Leading And Motivating Others
     Managing Communication
  In Section 5 of this course you will cover these topics:
     Managing Teams
     Operations Management
     Managing Information Systems

E-Business (BA-707)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The World Of E-Business
     E Business Strategy
     Spotting E Business Trends
  In Section 2 of this course you will cover these topics:
     E Business Relationships
     E-Business Technological Infrastructure
  In Section 3 of this course you will cover these topics:
     Wireless Technologies For E Business
     Enterprise E-Business Systems
  In Section 4 of this course you will cover these topics:
     Electronic Commerce Systems
     Demystifying E-Procurement: Buy-Side, Sell-Side, Netmarkets, And Trading Exchanges 
  In Section 5 of this course you will cover these topics:
     E-Business Network And Web Site Security
     E-Business Web Site Management

Human Resources (BA-785

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Strategic Human Resource Management: An Overview
     Equal Employment Opportunity And Human Resources Management
     Job Analysis And Design
  In Section 2 of this course you will cover these topics:
     Strategic Planning And Hr Planning
     Recruiting Employees
     Selection And Placement
  In Section 3 of this course you will cover these topics:
     Training And Development
     Performance Management And Appraisal
     The Organizational Reward System
  In Section 4 of this course you will cover these topics:
     Base Wage And Salary Systems
     Incentive Pay Systems
     Managing Employee Benefits
  In Section 5 of this course you will cover these topics:
     A Safe And Healthy Work Environment
     Union/Management Relations
     Managing Human Resources Globally

Introduction To Retail Supply (RMT-029)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Supply Chain Management
     The Retail Distribution Channel
  In Section 2 of this course you will cover these topics:
     Supply Chain Operations Planning
     Supply Chain Operation: Sourcing Material And Making Products
  In Section 3 of this course you will cover these topics:
     Supply Chain Operation: Deliveries And Returns
     Technology And Supply Chain Coordination
  In Section 4 of this course you will cover these topics:
     Measuring Performance: Supply Chain Metrics
     Nbsp; Defining Supply Chain Opportunities
  In Section 5 of this course you will cover these topics:
     Developing Supply Chain Systems
     The Real Time Supply Chain And Beyond

Marketing And High Technology Products (MKT-224)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rd—Marketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
     Understanding High-Tech Customers
  In Section 3 of this course you will cover these topics:
     Product Development And Management Issues In High-Tech Markets
     Distribution Channels And Supply Chain Management In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Pricing Considerations In High-Tech Markets
     Advertising And Promotion In High-Tech Markets: Tools To Build And Maintain Customer Relationships
  In Section 5 of this course you will cover these topics:
     E-Business, E-Commerce And The Internet
     Realizing The Promise Of Technology

Principles Of Finance (RMT-294)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The Financial Environment: Firms, Investors And Markets
     Financial Institutions And Markets
     Corporate Securities: Bonds And Stocks
     Interest Rate Fundamentals
     Time Value Of Money
  In Section 2 of this course you will cover these topics:
     Risk And Return
     Valuation
     Financial Statements And Analysis
     The Firm And Its Financial Environment
     Capital Budgeting: Cash Flow Principles
  In Section 3 of this course you will cover these topics:
     Capital Budgeting Techniques: Certainty And Risk
     Cost Of Capital
     Capital Structure And Dividends
     Financial Planning
  In Section 4 of this course you will cover these topics:
     Short-Term Financial Management
     Investment Information And Transactions
     How External Forces Affect Firm'S Value
     Investing In Stocks
  In Section 5 of this course you will cover these topics:
     Investing In Bond
     Mutual Funds And Asset Allocation
     Investment Information And Transactions
     Corporate Control And Governance

Introduction To Retail Management (RMT-550)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The Retail Context: An Overview
     The Internationalization Of Retailing
     Commercial Activities And The Airport Sector
     Managing The Strategic Environment
     Ethical Standards In Business
  In Section 2 of this course you will cover these topics:
     Understanding Finance
     The Retail Development Process: An Overview
     The Impact Of Retail Planning
     Revitalising The Town Centre
     Retail Marketing
  In Section 3 of this course you will cover these topics:
     Using Information To Understand The Customer
     Fast Retailing
     Human Resource Management Issues In Retailing
     Labour Turnover In The Retail Industry
     Superquinn: The Specialists In Fresh Food
  In Section 4 of this course you will cover these topics:
     Retail Buying And Merchandising
     Buying And Merchandising In The Retail Fashion Industry
     Relationships In A Complex Supply Chain
     Retail Logistics
     Online Shopping
  In Section 5 of this course you will cover these topics:
     Internationalising Through Strategic Alliances
     Retailing And The Millennium
     E-Commerce And The Future Of Retail Delivery
     The Future Of Transaction Systems

Introduction To Consumer Behavior (RMT-744)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction: Diversity In The Marketplace
     Consumer Research  
     Market Segmentation  
     Consumer Motivations
  In Section 2 of this course you will cover these topics:
     Personality And Consumer Behavior  
     Consumer Perception  
     Consumer Learning
  In Section 3 of this course you will cover these topics:
     Consumer Attitude Formation And Change  
     Communication And Consumer Behavior
     Reference Groups And Family Influences
  In Section 4 of this course you will cover these topics:
     Social Class And Consumer Behavior
     The Influence Of Culture On Consumer Behavior
     Subcultures And Consumer Behavior
  In Section 5 of this course you will cover these topics:
     Cross-Cultural Consumer Behavior: An International Perspective
     Consumer Influence And The Diffusion Of Innovations
     Consumer Decision Making

Introduction To Retail Marketing (RMT-881)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction
     Consumer Behavior
     Planning And Budgeting
  In Section 2 of this course you will cover these topics:
     Dramatizing The Fashion Merchandise: Using Art Elements And Principles
     Visual Merchandising-Display
     Merchandise Presentation: Tools And Techniques.
  In Section 3 of this course you will cover these topics:
     Nbsp; Offline And Online Media Mix   
     Advertising Principles: Print Media
     Mechanics Of Building An Ad: Print Media.
  In Section 4 of this course you will cover these topics:
     Advertising Principles: Broadcast Media
     Mechanics Of Building An Ad: Broadcast Media
     Publicity And Special Events
  In Section 5 of this course you will cover these topics:
     The Fashion Show
     Personal Selling
     Synergism In Promotion And Advertising