Program Overview

  • Duration

    1 Year (Self-Paced)

  • Total Courses

    10

  • Total Credit Hours

    60

In our Management program at University of North Carolina, we provide students with a comprehensive and well-rounded education in the world of advertising. Our expert faculty members foster a supportive learning environment, guiding students to develop the knowledge, skills, and critical thinking abilities required to excel in the dynamic field of advertising.

Focuses on the principles of sales and sales management. Students learn about sales techniques, customer relations, and sales strategies for successful business development. This course equips students with the skills necessary for successful sales and marketing careers.


Explores advanced international advertising strategies. Students learn about global advertising campaigns, cultural differences, and international marketing practices, preparing them for careers in international advertising and marketing.


Explores advertising management principles and practices. Students learn about advertising campaign design, media planning, and advertising strategy, preparing them for roles in advertising management and creative direction.


This course explores the strategies and techniques used in internet advertising. Students learn about online marketing, search engine optimization, social media advertising, and the use of web analytics to measure campaign effectiveness. It provides a comprehensive understanding of advertising in the digital age.


Marketing Management delves into the principles and strategies of effective marketing. Students study market analysis, consumer behavior, product development, pricing, promotion, and distribution. This course prepares students for roles in marketing management.

Study human resource management laws, focusing on the legal aspects of HR management. Analyze employment laws, regulations, and the legal framework governing human resource practices.


Explore strategic management, focusing on the formulation and execution of business strategies. Analyze strategic planning, competitive advantage, and the role of strategic management in organizations.


Explore international business and operations management, covering the global supply chain, logistics, and international business strategy. Analyze international market entry, global operations, and supply chain challenges.


Discuss special topics in management, exploring contemporary issues, trends, and research in the field of management. Analyze current management practices and their implications for organizations.


Study change management, covering strategies for managing organizational change. Analyze change processes, resistance to change, and the role of change management in organizational success.

TUITION

Fees Breakdown Cost
MASTER'S DEGREE (MBA) $27,000
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $27,000
WHERE AFFORDABILITY

Meets Opportunity

At the University of North Carolina, we champion the synergy of affordability and opportunity. Our unwavering dedication to accessible education ensures that exceptional learning doesn't come with an exorbitant price. We unlock the gates to knowledge, extending students the opportunity to flourish without the heavy weight of overwhelming tuition costs, empowering them for a brighter, more promising future.

Our Eligibility Criteria

Explore UONC’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Core Business Foundation:

The program traditionally commences by imparting students with a strong grounding in fundamental business disciplines, including but not limited to accounting, marketing, finance, management, and organizational behavior. This comprehensive foundation ensures that students gain a holistic grasp of the inner workings of businesses.

Advancing Professional Growth and Building Valuable Networks

Outside the confines of the lecture hall, the College of Business underscores the paramount importance of fostering professional growth and cultivating influential networks. Our students are provided with a diverse array of avenues, including career fairs, industry conferences, and engaging guest speaker events.

Engaging in International Business Endeavors

the College of Business, our dedication lies in equipping students for triumph in a world marked by globalized business dynamics. Our programs furnish distinctive avenues for international involvement, encompassing study abroad initiatives, global business competitions, and partnerships with multinational corporations

Sales And Sales Management (BA-019)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Why Service Matters
     Behaviors That Engage Customers
     Active Listening
  In Section 2 of this course you will cover these topics:
     Use The Telephone Right For Good Service
     Use Friendly Web Sites And Electronic Communication
     Recognize And Deal With Customer Turnoffs
  In Section 3 of this course you will cover these topics:
     Get Customer Feedback
     Recover The Potentially Lost Customer
     Exceed Expectations With Value
  In Section 4 of this course you will cover these topics:
     Electronic Commerce And Customers
     Customers Relationship Management
     Managing Your Time And Tasks To Reduce Stress
  In Section 5 of this course you will cover these topics:
     Get Employees To Give Great Service
     Recognize The Emerging Trends In Customer Service

Advanced International Advertising (BA-254)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To International Advertising
     Advertising Management
  In Section 2 of this course you will cover these topics:
     The Economic, Social And Regulatory Aspects Of Advertising
     The Scope Of Advertising From Local To International
  In Section 3 of this course you will cover these topics:
     Advertising Design: Message Strategies And Executional Frameworks
     Advertising Media Selection
  In Section 4 of this course you will cover these topics:
     Global Segmentation And Positioning
     Creating Ads For International Markets
  In Section 5 of this course you will cover these topics:
     Types Of Advertising Appeals
     The Current Global Advertising Environment

Advertising Management (BA-787)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Advertising Management
     Marketing And Consumer Behavior: The Foundations Of Advertising
     Effective And Creative Advertising Messages
  In Section 2 of this course you will cover these topics:
     Message Appeals And Endorsers
     Measuring Advertising Message Effectiveness
     Planning Media Strategy: Disseminating The Message
  In Section 3 of this course you will cover these topics:
     Creative Strategy And Creative Process
     Producing Ads For Print, Electronic And Digital Media
     Using Print Media
  In Section 4 of this course you will cover these topics:
     Using Electronic Media: Television And Radio
     Using Digital Interactive Media
  In Section 5 of this course you will cover these topics:
     Using Out-Of-Home, Exhibitive, And Supplementary Media
     Ethical, Regulatory, And Environmental Issues

Internet Advertising (BA-826)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Internet Advertising  
     Targeting Approaches:  A Unique Element In Internet Advertising
  In Section 2 of this course you will cover these topics:
     Online Advertising Reach And Frequency Concepts
     Display Advertising Online:  What To Choose? 
  In Section 3 of this course you will cover these topics:
     The Connection Of Online Search And Advertising
     Online Shopping And Buying
  In Section 4 of this course you will cover these topics:
     Advertising Personally: Email And Word Of Mouth
     Contextual Advertising
  In Section 5 of this course you will cover these topics:
     Trends In Online Advertising
     Ethics Of Online Advertising

Marketing Management (BA-853)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The Twenty-First Century
     Strategic Planning And The Marketing Management Process
     Marketing Research: Process And Systems For Decision Making
  In Section 2 of this course you will cover these topics:
     Consumer Behavior
     Business, Government, And Institutional Buying
     Identifying Market Segments And Targets
  In Section 3 of this course you will cover these topics:
     Product And Brand Strategy
     New Product Planning And Development
     Designing And Managing Integrated Marketing Communications
  In Section 4 of this course you will cover these topics:
     Personal Selling, Relationship Building, And Sales Management
     Distribution Strategy
     Pricing Strategy
  In Section 5 of this course you will cover these topics:
     The Marketing Of Services
     Tapping Into Global Markets
     Managing A Holistic Marketing Organization

Human Resource Management Laws (MGT-076)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Employment Law
     The Employment Relationship
     Overview Of Employment Discrimination
  In Section 2 of this course you will cover these topics:
     Recruitment, Applications, And Interviews
     Background Checks, References, And Verifying Employment Eligibility
     Employment Testing
  In Section 3 of this course you will cover these topics:
     Hiring And Promotion Decisions
     Affirmative Action
     Wages, Hours, And Pay Equity
  In Section 4 of this course you will cover these topics:
     Benefits
     Unions And Collective Bargaining
     Performance Appraisals, Training, And Development
  In Section 5 of this course you will cover these topics:
     Privacy On The Job: Information, Monitoring, And Investigations
     Terminating Employment
     Downsizing And Post-Termination Issues

Strategic Management (MGT-149)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Strategic Management And Strategic Competitiveness
     Environmental Scanning And Industry Analysis
     Internal Analysis: Managing Competences, Costs, And Knowledge
  In Section 2 of this course you will cover these topics:
     Strategy Formulation: Situation Analysis And Business Strategy
     Competitive Rivalry And Competitive Dynamics
     Corporate-Level Strategy
  In Section 3 of this course you will cover these topics:
     International Strategy
     Cooperative Strategy
     Strategy Implementation: Organizing For Action
  In Section 4 of this course you will cover these topics:
     Corporate Governance
     Leading Organizational Change
     Designing Organizational Architecture
  In Section 5 of this course you will cover these topics:
     Organizational Structure And Controls
     Strategic Entrepreneurship
     Measuring Organizational Performance

International Business And Operations Management (MGT-368)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Operations And Productivity
     Operations Strategy In A Global Environment
     Project Management
     Forecasting
  In Section 2 of this course you will cover these topics:
     Process Design
     Operations Strategy
     Goods And Service Design
     Job And Work Design
  In Section 3 of this course you will cover these topics:
     Process Technology
     Supply Chain Management
     Inventory Management
  In Section 4 of this course you will cover these topics:
     Capacity Management
     Resource Management
     Short-Term Scheduling
  In Section 5 of this course you will cover these topics:
     Jit And Lean Operations
     Maintenance And Reliability
     Risk Management

Special Topics In Management (MGT-542)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Research
     The Research Process
     Research Design
  In Section 2 of this course you will cover these topics:
     Qualitative Research
     Observation Studies
  In Section 3 of this course you will cover these topics:
     Experimentation
     Surveys
  In Section 4 of this course you will cover these topics:
     Data Collection Methods
     Sampling
  In Section 5 of this course you will cover these topics:
     Preparation And Analysis Of Data
     Writing The Final Report

Change Management (MGT-905)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Confronting The Realities Of Change
     Understanding How Organizations View Change
  In Section 2 of this course you will cover these topics:
     Dimensions Of Change Management
     Leading Change And Empowering Employees
  In Section 3 of this course you will cover these topics:
     Managing The Evolution Of Change And Engaging Employees
     Developing And Communicating A Shared Vision
  In Section 4 of this course you will cover these topics:
     Aligning Strategy And Culture
     Implementing Change: Change Management, Contingency, And Processual Approaches
  In Section 5 of this course you will cover these topics:
     Strategies For Communicating Change
     Sustaining Organizational Change