In our Product and Brand Management program at University of North Carolina, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, creativity, and critical thinking abilities required to excel in the ever-evolving field of brand management.
Focuses on the principles of sales and sales management. Students learn about sales techniques, customer relations, and sales strategies for successful business development. This course equips students with the skills necessary for successful sales and marketing careers.
Explores advanced international advertising strategies. Students learn about global advertising campaigns, cultural differences, and international marketing practices, preparing them for careers in international advertising and marketing.
Explores advertising management principles and practices. Students learn about advertising campaign design, media planning, and advertising strategy, preparing them for roles in advertising management and creative direction.
This course explores the strategies and techniques used in internet advertising. Students learn about online marketing, search engine optimization, social media advertising, and the use of web analytics to measure campaign effectiveness. It provides a comprehensive understanding of advertising in the digital age.
Marketing Management delves into the principles and strategies of effective marketing. Students study market analysis, consumer behavior, product development, pricing, promotion, and distribution. This course prepares students for roles in marketing management.
Explore marketing channels, covering the distribution of products and the role of marketing channels in the supply chain. Analyze distribution channels, logistics, and their impact on product distribution.
Discuss current issues in brand management, emphasizing contemporary challenges and trends in brand development and management. Analyze brand strategies, brand identity, and the role of branding in marketing.
Study the fundamentals of production planning, focusing on planning and scheduling production processes. Analyze production management, inventory control, and production planning techniques.
Gain an introduction to new product development, covering the process of developing and launching new products. Analyze product innovation, market research, and the stages of new product development.
Provides an introduction to advertising principles and practices. Students learn about advertising strategies, creative concepts, and campaign development, equipping them for careers in advertising and marketing.
| Fees Breakdown | Cost |
|---|---|
| MASTER'S DEGREE (MBA) | $27,000 |
| Medical Insurance | $0.00 |
| Personal Expenses | $0.00 |
| Study Materials | $0.00 |
| Food Cost | $0.00 |
| Total Tuition Fee | $27,000 |
At the University of North Carolina, we champion the synergy of affordability and opportunity. Our unwavering dedication to accessible education ensures that exceptional learning doesn't come with an exorbitant price. We unlock the gates to knowledge, extending students the opportunity to flourish without the heavy weight of overwhelming tuition costs, empowering them for a brighter, more promising future.
Explore UONC’s Eligibility Criteria for Students Worldwide
Bachelor's Degree or equiv. international education
60
1 Year (Self-Paced)
10
The program traditionally commences by imparting students with a strong grounding in fundamental business disciplines, including but not limited to accounting, marketing, finance, management, and organizational behavior. This comprehensive foundation ensures that students gain a holistic grasp of the inner workings of businesses.
Outside the confines of the lecture hall, the College of Business underscores the paramount importance of fostering professional growth and cultivating influential networks. Our students are provided with a diverse array of avenues, including career fairs, industry conferences, and engaging guest speaker events.
the College of Business, our dedication lies in equipping students for triumph in a world marked by globalized business dynamics. Our programs furnish distinctive avenues for international involvement, encompassing study abroad initiatives, global business competitions, and partnerships with multinational corporations
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