Program Overview

  • Duration

    1 Month (Self-Paced) Program

  • Total Courses

    01

  • Total Credit Hours

    6

In our Retail Management program at University of North Carolina, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, skills, and critical thinking abilities required to excel in the dynamic field of retail management.

Gain an introduction to retail supply, covering the supply chain management of retail operations, inventory control, and retail logistics. Analyze supply chain strategies, inventory management, and the role of supply chain in retail.


Analyze the marketing of high-technology products, focusing on marketing strategies for technology-driven products and services. Explore innovation, market analysis, and technology adoption in marketing.


Study the principles of finance, focusing on financial principles, financial management, and the role of finance in business operations. Analyze financial analysis, financial decision-making, and financial planning.


Discuss the introduction to retail management, covering the principles of retail operations, store management, and retail business strategy. Analyze retail management practices, store planning, and the management of retail personnel.


Gain an introduction to consumer behavior, covering the study of consumer preferences, buying behavior, and the factors influencing consumer choices. Analyze consumer psychology, consumer research, and marketing to consumer behavior.


Learn about the introduction to retail marketing, emphasizing retail marketing strategies, customer engagement, and marketing techniques in the retail industry. Analyze retail marketing practices, marketing tactics, and consumer-focused marketing.

TUITION

Fees Breakdown Cost
UNDERGRADUATE COURSE CERTIFICATE IN BUSINESS & MANAGEMENT $780
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $780
WHERE AFFORDABILITY

Meets Opportunity

At the University of North Carolina, we champion the synergy of affordability and opportunity. Our unwavering dedication to accessible education ensures that exceptional learning doesn't come with an exorbitant price. We unlock the gates to knowledge, extending students the opportunity to flourish without the heavy weight of overwhelming tuition costs, empowering them for a brighter, more promising future.

Our Eligibility Criteria

Explore UONC’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

High school diploma, GED or equiv. International Education

Credit Hours

6

Course Duration

1 Month (Self-Paced) Program

Courses Offered

01

Core Business Foundation:

The program traditionally commences by imparting students with a strong grounding in fundamental business disciplines, including but not limited to accounting, marketing, finance, management, and organizational behavior. This comprehensive foundation ensures that students gain a holistic grasp of the inner workings of businesses.

Advancing Professional Growth and Building Valuable Networks

Outside the confines of the lecture hall, the College of Business underscores the paramount importance of fostering professional growth and cultivating influential networks. Our students are provided with a diverse array of avenues, including career fairs, industry conferences, and engaging guest speaker events.

Engaging in International Business Endeavors

the College of Business, our dedication lies in equipping students for triumph in a world marked by globalized business dynamics. Our programs furnish distinctive avenues for international involvement, encompassing study abroad initiatives, global business competitions, and partnerships with multinational corporations

Introduction To Retail Supply (RMT-029)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Supply Chain Management
     The Retail Distribution Channel
  In Section 2 of this course you will cover these topics:
     Supply Chain Operations Planning
     Supply Chain Operation: Sourcing Material And Making Products
  In Section 3 of this course you will cover these topics:
     Supply Chain Operation: Deliveries And Returns
     Technology And Supply Chain Coordination
  In Section 4 of this course you will cover these topics:
     Measuring Performance: Supply Chain Metrics
     Nbsp; Defining Supply Chain Opportunities
  In Section 5 of this course you will cover these topics:
     Developing Supply Chain Systems
     The Real Time Supply Chain And Beyond

Marketing And High Technology Products (MKT-224)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rd—Marketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
     Understanding High-Tech Customers
  In Section 3 of this course you will cover these topics:
     Product Development And Management Issues In High-Tech Markets
     Distribution Channels And Supply Chain Management In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Pricing Considerations In High-Tech Markets
     Advertising And Promotion In High-Tech Markets: Tools To Build And Maintain Customer Relationships
  In Section 5 of this course you will cover these topics:
     E-Business, E-Commerce And The Internet
     Realizing The Promise Of Technology

Principles Of Finance (RMT-294)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The Financial Environment: Firms, Investors And Markets
     Financial Institutions And Markets
     Corporate Securities: Bonds And Stocks
     Interest Rate Fundamentals
     Time Value Of Money
  In Section 2 of this course you will cover these topics:
     Risk And Return
     Valuation
     Financial Statements And Analysis
     The Firm And Its Financial Environment
     Capital Budgeting: Cash Flow Principles
  In Section 3 of this course you will cover these topics:
     Capital Budgeting Techniques: Certainty And Risk
     Cost Of Capital
     Capital Structure And Dividends
     Financial Planning
  In Section 4 of this course you will cover these topics:
     Short-Term Financial Management
     Investment Information And Transactions
     How External Forces Affect Firm'S Value
     Investing In Stocks
  In Section 5 of this course you will cover these topics:
     Investing In Bond
     Mutual Funds And Asset Allocation
     Investment Information And Transactions
     Corporate Control And Governance

Introduction To Retail Management (RMT-550)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The Retail Context: An Overview
     The Internationalization Of Retailing
     Commercial Activities And The Airport Sector
     Managing The Strategic Environment
     Ethical Standards In Business
  In Section 2 of this course you will cover these topics:
     Understanding Finance
     The Retail Development Process: An Overview
     The Impact Of Retail Planning
     Revitalising The Town Centre
     Retail Marketing
  In Section 3 of this course you will cover these topics:
     Using Information To Understand The Customer
     Fast Retailing
     Human Resource Management Issues In Retailing
     Labour Turnover In The Retail Industry
     Superquinn: The Specialists In Fresh Food
  In Section 4 of this course you will cover these topics:
     Retail Buying And Merchandising
     Buying And Merchandising In The Retail Fashion Industry
     Relationships In A Complex Supply Chain
     Retail Logistics
     Online Shopping
  In Section 5 of this course you will cover these topics:
     Internationalising Through Strategic Alliances
     Retailing And The Millennium
     E-Commerce And The Future Of Retail Delivery
     The Future Of Transaction Systems

Introduction To Consumer Behavior (RMT-744)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction: Diversity In The Marketplace
     Consumer Research  
     Market Segmentation  
     Consumer Motivations
  In Section 2 of this course you will cover these topics:
     Personality And Consumer Behavior  
     Consumer Perception  
     Consumer Learning
  In Section 3 of this course you will cover these topics:
     Consumer Attitude Formation And Change  
     Communication And Consumer Behavior
     Reference Groups And Family Influences
  In Section 4 of this course you will cover these topics:
     Social Class And Consumer Behavior
     The Influence Of Culture On Consumer Behavior
     Subcultures And Consumer Behavior
  In Section 5 of this course you will cover these topics:
     Cross-Cultural Consumer Behavior: An International Perspective
     Consumer Influence And The Diffusion Of Innovations
     Consumer Decision Making

Introduction To Retail Marketing (RMT-881)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction
     Consumer Behavior
     Planning And Budgeting
  In Section 2 of this course you will cover these topics:
     Dramatizing The Fashion Merchandise: Using Art Elements And Principles
     Visual Merchandising-Display
     Merchandise Presentation: Tools And Techniques.
  In Section 3 of this course you will cover these topics:
     Nbsp; Offline And Online Media Mix   
     Advertising Principles: Print Media
     Mechanics Of Building An Ad: Print Media.
  In Section 4 of this course you will cover these topics:
     Advertising Principles: Broadcast Media
     Mechanics Of Building An Ad: Broadcast Media
     Publicity And Special Events
  In Section 5 of this course you will cover these topics:
     The Fashion Show
     Personal Selling
     Synergism In Promotion And Advertising